extreme gaming 88 Two Major Ad Agencies to Merge, Creating Global Giant

Omnicom Group, one of the world’s largest advertising agencies, said on Monday that it had agreed to acquire Interpublic Group, a large rival.

If successful, the all-stock takeover would create the biggest ad agency in the world, with more than 100,000 employees and some $25 billion in annual revenue.

The deal comes after years of transformation and disruption for the advertising industry, as digital ads overtook analog advertising channels and tech giants including Meta and Alphabet, the respective parent companies of Facebook and Google, moved further into the territory once dominated by traditional agencies. The tech and consulting giant Accenture has also made a big push onto the agencies’ turf, acquiring dozens of creative studios and related companies.

The “Big Four” ad companies — Omnicom, Interpublic, WPP and Publicis — adapted by remaking themselves into digital technology companies, often through acquisitions.

John Wren, the chief executive of Omnicom, said in a statement that the acquisition of Interpublic would “harness the significant opportunities created by new technologies in this era of exponential change.”

Under the deal, which Omnicom said it expected to close in the second half of 2025, Omnicom shareholders would own about 60 percent of the combined company, with Interpublic shareholders holding the rest. Omnicom executives said they had “clearly identified opportunities” for $750 million in annual cost savings. The combined company would keep the Omnicom name.

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